Why we recommend this piece
The Adams AD969 is the opposite of a Richardson 112 — where the trucker is bold and structured, this dad hat is soft, low, unbranded-feeling until you look close. Cotton twill takes an embroidered logo without competing with it.
We stock this for boutique brands, small-town coffee shops, wedding parties, and anyone who wants their hat to feel like a favorite the day they pull it out of the box. Not for jobsites — the mesh trucker is your friend there.
How we decorate it
Embroidery (small) — The classic dad-hat play — small ~1.5-2 inch logo, centered or offset. Understated. $12–18.
Embroidery (front-centered) — Bigger, bolder statement piece — block letters, wordmarks, or larger mascots. $18–26.
DTF transfer — For detailed full-color art you can't stitch. Softer than a hat sticker, permanent as embroidery. $10–16.
Best for
Boutique brands & small shops
The hat that matches a curated-brand feel. Coffee shops, breweries, retail.
Weddings & events
Bachelor/bachelorette parties, groomsmen gifts, wedding-weekend giveaways.
Corporate soft branding
Executive team, board retreats, off-sites where a trucker would feel too casual.
Family & lake days
Reunions where you want matching without going full logo-blast.
Frequently asked
How is this different from a trucker hat?
The dad hat is unstructured (soft crown, sits flat) and cotton throughout (no mesh back). Reads more retail-boutique; the Richardson 112 reads more workwear/team-gear.
Does it come in different colors?
Yes — Adams carries ~15 solid colors. Two-tone options are limited compared to the trucker. Kristen will confirm current availability.
How long does a run take?
Embroidery: 5–10 business days from proof approval. Rush available for events.
Can it be embroidered on the back?
Yes — small text or a logo on the back panel. Nice touch for phone numbers or hashtags.